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The Ground Floor: Ashland's 4th-Generation Darex

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darex.com
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Darex's key product, Drill Doctor.

Every place where people work started with an idea.  And the people who come up with ideas about businesses are studied and lauded in our society. 

We begin a new regular feature on The Exchange, "The Ground Floor," visiting with entrepreneurs in our region about how they got started and how they overcame obstacles. 

Up first: Matthew Bernard, the current CEO of Darex, the Ashland-based maker of sharpening equipment.  He is the fourth generation involved in the running of the company.  He and dad Dave Bernard, CEO past, tell us what it took to rise above The Ground Floor.  

 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and marked his tenth anniversary as the full-time host of the Jefferson Exchange at the end of 2019. He's been a broadcaster in the Rogue Valley for 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.
April Ehrlich is a reporter at Jefferson Public Radio, focusing on in-depth investigative journalism and data reporting. She advocates for journalists across Oregon as the president of the Greater Oregon Pro Chapter of the Society of Professional Journalists.