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West Coast States Work To Pump Up Post-Fire Tourism

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USFS/Darren Stebbins
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How bad was last summer for tourism in the region?  Millions of dollars bad, with cancellations and actual destruction from fire and smoke reaching new levels. 

California, Oregon, and Washington tourism officials have banded together as the West Coast Tourism Recovery Coalition, with one major goal: convince potential visitors that it's safe to visit here.  That might be tricky, especially since longtime residents have their own complaints about the quality of life in the summer. 

Visit California and Travel Oregon officials are assembling plans and approaches.  Linea Gagliano from Oregon and Caroline Beteta from California visit with details.  

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for over 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.