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Microbrewers Keep Beer And Customers In-House

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Paul David Gibson / Fickr
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It's not a bar fight, exactly, but it is a beer fight.  Or competition, let's say. 

Microbreweries are finding some difficulty in getting people to buy their beers in stores, so they're focusing attention on direct sales: people come into the taproom or brewery and buy beer there. 

Which limits the choices in stores and in bars that serve many different beer brands. 

Larry Chase of Standing Stone Brewing Co. in Ashland also sits on the board of the Brewers Association in Oregon.  He visits with details of the shift in strategy. 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for over 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.