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SOU & SOB Team Up For Beer Brand

Southern Oregon University

It's not like Southern Oregon University has a huge budget for marketing. 

But a few strategic partnerships might help to raise awareness of the school and its work. 

Like, say, a brand of beer. 

It's true… SOU signed a licensing agreement with Southern Oregon Brewing (SOU + SOB) to create a new beer called "Raider Red," after the school's mascot. 

SOU Alumni Affairs Director Mike Beagle joins us to talk about the hoped-for marketing bump.   

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.