SOU & SOB Team Up For Beer Brand
It's not like Southern Oregon University has a huge budget for marketing.
But a few strategic partnerships might help to raise awareness of the school and its work.
Like, say, a brand of beer.
It's true… SOU signed a licensing agreement with Southern Oregon Brewing (SOU + SOB) to create a new beer called "Raider Red," after the school's mascot.
SOU Alumni Affairs Director Mike Beagle joins us to talk about the hoped-for marketing bump.