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Ice Bucket Challenge Heats Up ALS


Who knew a guy dumping cold water on his head could start a fundraising avalanche? 

The "Ice Bucket Challenge" went viral on the Internet in late July. 

The first month raised awareness of the disease Amytrophic Lateral Sclerosis--and about $100 Million for ALS research. 

We visit with members of the ALS Association in Oregon about the disease and efforts to find more effective treatments.      


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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.