Call it "urgent care" or "doc in a box" if you like, but Brent Kell probably prefers the actual name: Valley Immediate Care. The operation now features four locations from Ashland to Grants Pass, and is in its third decade of providing medical services.
Kell, the CEO, started with VIC early in its life and has steered it through growth and change... and the considerable tides of the medical profession.
He shares the story of that time in this month's edition of our business segment, The Ground Floor. The effects of the pandemic, COVID testing, and vaccine clinics are all on the table.