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The Ground Floor: The Growth Of Valley Immediate Care

That stethoscope may have more germs than you'd expect. A simple wipe with alcohol can solve the problem, but when's the last time you saw that?

Call it "urgent care" or "doc in a box" if you like, but Brent Kell probably prefers the actual name: Valley Immediate Care. The operation now features four locations from Ashland to Grants Pass, and is in its third decade of providing medical services.

Kell, the CEO, started with VIC early in its life and has steered it through growth and change... and the considerable tides of the medical profession.

He shares the story of that time in this month's edition of our business segment, The Ground Floor. The effects of the pandemic, COVID testing, and vaccine clinics are all on the table.

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. Angela Decker is the senior producer, Nash Bennett is the assistant producer, and Geoffrey Riley hosts the show.