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Retail Looking At A Grim Future In The Near Term


Some of the many businesses forced to close by the pandemic will not open again. The proximate cause was the need for people to keep a distance from one another, but the entire brick-and-mortar retail sector was already ailing.

And COVID-19 made it a lot sicker. The digital marketing company Zenreachpulled in figures showing recent retail walk-ins running about 35% of last year's traffic.

And first reports from Thanksgiving weekend show that holiday shopping was far below norms. John Kelly is CEO of Zenreach and our guest, filling in gaps in our recent retail knowledge.

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The Jefferson Exchange is Jefferson Public Radio's daily news program focused on issues, people and events across Southern Oregon and Northern California. Angela Decker is the program's senior producer, Charlie Zimmermann is the assistant producer, and Geoffrey Riley hosts the show.