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Humboldt Seeks Help Marketing Its World-Class Weed


Every county in the region got into the marijuana business when pot went legal.  But only Humboldt County can truly brag of a longstanding reputation for fine cannabis. 

Now the heart of the "emerald triangle" is gearing up to emphasize the "brand" of Humboldt cannabis. 

The county's Department of Economic Development recently put out requests for proposals (RFP) for marketing agencies to develop a branding and marketing strategy for North Coast weed.  Scott Adair runs the department; he and county co-workers Sean Quincy and Neftali Rubio-Mills visit with details of the process.  

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. Angela Decker is the senior producer, Nash Bennett is the assistant producer, and Geoffrey Riley hosts the show.