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The Ground Floor: Safe And Stylish With Massif

firefighter_wildland_silhouette.jpg
12019/Pixabay

This time of year, it's easy to see pictures of wildland firefighters wearing yellow shirts and green pants.  It's not just a uniform; the clothing is fire resistant.  And it's not always comfortable. 

A quest to find FR clothing that is also easy to wear led to the creation of the Rogue Valley company Massif, which now supplies FR clothing to all branches of the armed forces.  We get the story of Massif's birth, growth, and sale in this month's edition of our business segment, The Ground Floor.  Jeff Roberts, co-founder, and Vice President/General Manager Noelle Christensen tell the story.  

 

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.