Using Your Bucks Like Ballots
You've probably seen the T-shirts and bumper stickers saying "be the change you want to see in the world."
Jane Mosbacher Morris and Wendy Paris tweaked the phrase just a little to urge people to exercise their consumer muscles for the greater good. Their book is Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better Place.
The idea of voting with your dollars gets a full exploration in the book. Jane Mosbacher Morris is our guest.