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How A Facebook Snub Makes You Notice Advertising More

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Facebook is not having a good year.  It has been in the news constantly for being a repository for fake news, and for its issues with handling of user information. 

Researchers at the University at Buffalo in New York are adding to the distress.  The researchers found that Facebook can make people feel excluded socially. 

And in turn, that makes them more susceptible to the persuasions of advertisers. 

Jessica Covert is the lead author of the study.  She joins us to explain methods and findings. 

 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.