© 2022 | Jefferson Public Radio
Southern Oregon University
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6301 | 800.782.6191
KSOR Header background image 1
a service of Southern Oregon University
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Ken Auletta On The Retreat Of The Mad Men

man_briefcase_umbrella.jpg
geralt/Pixabay
/

Is advertising an art or a science?  The case can be made for either or both. 

Marketing has made huge strides in developing consumer behavior, and creating "needs" where there previously weren't even desires. 

Now the business itself has been turned on its head by the Internet and adbots and algorithms.  Ken Auletta, long a writer on the media in books and in the New Yorker, looks at the fate of advertising in our time in Frenemies: The Epic Disruption of the Ad Business (and Everything Else).  Hold onto your hat as we charge into the head-snapping changes that have challenged the people who only want you to buy more stuff and be happy with it.  
 

Stay Connected
Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for over 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.