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The Ground Floor: Surviving as a fourth-quarter business

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Jerky is a mainstay of Gary West Meats.

Things are humming these days at Gary West Meats in Jacksonville. 

It is a true "fourth-quarter" business, making most of its sales and money around Christmas. 

Gary West himself is out of the picture now, but his daughter Whitney Murdoch and her husband Paul keep the business going, providing all manner of meats to happy carnivores. 

We learn more about the business in our monthly chat with entrepreneurs and their followers, The Ground Floor.  Paul Murdoch is our guest. 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.
April Ehrlich is an editor and reporter at Oregon Public Broadcasting. Previously, she was a news host and reporter at Jefferson Public Radio.