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The Ground Floor: Surviving as a fourth-quarter business

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Jerky is a mainstay of Gary West Meats.

Things are humming these days at Gary West Meats in Jacksonville. 

It is a true "fourth-quarter" business, making most of its sales and money around Christmas. 

Gary West himself is out of the picture now, but his daughter Whitney Murdoch and her husband Paul keep the business going, providing all manner of meats to happy carnivores. 

We learn more about the business in our monthly chat with entrepreneurs and their followers, The Ground Floor.  Paul Murdoch is our guest. 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and marked his tenth anniversary as the full-time host of the Jefferson Exchange at the end of 2019. He's been a broadcaster in the Rogue Valley for 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.
April Ehrlich is a reporter at Jefferson Public Radio, focusing on in-depth investigative journalism and data reporting. She advocates for journalists across Oregon as the president of the Greater Oregon Pro Chapter of the Society of Professional Journalists.