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Mount Ashland Seeks New Revenue Streams

Alex Lockhart/Public Domain

Mount Ashland Ski Area operators still hope for snow and more days on the slopes for skiers and snowboarders this winter. 

But they're also thinking about ways the ski area could make money outside of the usual activities. 

First-year General Manager Hiram Towle and his staff are looking at possibilities ranging from cross-country ski rentals to mountain bikes for new revenue streams. 

The GM joins us to talk about the possibilities.

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.