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The Jefferson Exchange

Small Wineries Team Up For Big Impact

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When you're a small winery seeking a big impact, it helps to have friends.  But OTHER wineries?

That's the tale of the collective calling itself Bear Creek Boutique Wineries.  Ten smaller wineries scattered around the Medford/Ashland area joined forces under that name to offer discounts and deals that potentially benefit all of them. 

We visit with several of the operators about making the boutique collective work.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and marked his tenth anniversary as the full-time host of the Jefferson Exchange at the end of 2019. He's been a broadcaster in the Rogue Valley for 35 years, working in both television and radio.