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Trial by fire--and rebirth--at Akeeni Wallets, in The Ground Floor

Toby Zane and kids with the goods
Tobe Zane and kids with the goods

Even if you don't use cash, you still need a place to keep your credit/debit cards and your license, right? So there's a good chance you still carry a wallet.

A company in our region can fix you up, but this is not your father's wallet. Akeeni Wallets are all metal, and so tougher and more expensive than the basic wallet.

The story of Akeeni's birth, growth, destruction in the Carr fire in Redding and rebirth in Ashland is told in this month's edition of The Ground Floor, our business/entrepreneur segment.

Cynthia Scherr of Scherr Consulting is the producer of the segment, and she rounded up founder/inventor Tobe Zane to talk to us about the journey. And the wallets.

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. Angela Decker is the senior producer, Charlie Zimmermann is the assistant producer, and Geoffrey Riley hosts the show.