It started with a sawmill and a family business, but the mission of Lone Rock Resources changed over time. Now there's no sawmill and no member of the Sohn family involved in leadership, but there are 130,000 acres of forest to manage, and manage sustainably.
We focus on Lone Rock in this month's edition of The Ground Floor, our business/entrepreneur segment, produced by management consultant Cynthia Scherr.
Toby Luther is the current President and CEO of the company, and our guest for an exploration of Lone Rock's current approach to forestry.