Learning about the harsh processes used to create synthetic fabrics and dyes can curl your hair. And some of the chemicals used in the processes can do that, and much worse.
So there's a greater emphasis over time on making fashion sustainable and earth-friendly.
Keith Recker keeps an eye on the evolution from his role as editor of Hand/Eye magazine and as a color consultant for Pantone, the color standard-setters.
He talks about the revival of nature-based dyes in his book True Colors: World Masters of Natural Dyes and Pigments. You'll never look at color--or nature--the same way again.