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What Potential Tourists Think About Smoky Summers

Geoffrey Riley

Even if the wet winter produces a light fire season and a relatively smoke-free summer, there are perceptions to counter.  Our region got a reputation over the last few years as a place where wildfires get big and destructive, and smoke collects at unhealthy levels. 

This creates issues for local residents and the tourism business, a mainstay of the region's economy.  Travel Southern Oregon and Southern Oregon University joined forces for a marketing study examining tourist perceptions of wildfire smoke.  TSO Associate Director Bob Hackett and Eva Skuratowicz, the Director of Southern Oregon University Research Center, visit to lay out the findings.   

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. Angela Decker is the senior producer, Nash Bennett is the assistant producer, and Geoffrey Riley hosts the show.