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Entrepreneurship 101: "Willing to Fail"


It started with junk.  Items that were finished became a beginning for Brian Scudamore. 

He began a business collecting junk that just grew and grew.  It led to several more, and now he shares what he learned in the book WTF?! (Willing to Fail).  The author joins us to talk about the things he's learned about entrepreneurship, and how anybody can use those things for their own success.   

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and marked his tenth anniversary as the full-time host of the Jefferson Exchange at the end of 2019. He's been a broadcaster in the Rogue Valley for 35 years, working in both television and radio.
John Baxter's history at JPR reaches back three decades.  John was the JPR program director who was the architect of "the split" when JPR grew from a single program stream to three separate streams. We coaxed him out of retirement and he's now a co-producer of the Jefferson Exchange.