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Entrepreneurship 101: "Willing to Fail"


It started with junk.  Items that were finished became a beginning for Brian Scudamore. 

He began a business collecting junk that just grew and grew.  It led to several more, and now he shares what he learned in the book WTF?! (Willing to Fail).  The author joins us to talk about the things he's learned about entrepreneurship, and how anybody can use those things for their own success.   

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.