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Beer Lover Pitches Marketing Beer To Women

GINGER-Beer.jpg

The advertisements for beer tend to be a bit on the macho side. 

Which is not surprising, given that more men than women enjoy beer. 

But stand aside, guys, here comes Ginger Johnson, the creator of Women Enjoying Beer. 

Her beer/women outreach includes a new book, How to Market Beer to Women.  It carries the lovely subtitle of "Don't Sell Me a Pink Hammer."  Ginger selects the hammer of her choice for a chat about her efforts.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.