Beer Lover Pitches Marketing Beer To Women
The advertisements for beer tend to be a bit on the macho side.
Which is not surprising, given that more men than women enjoy beer.
But stand aside, guys, here comes Ginger Johnson, the creator of Women Enjoying Beer.
Her beer/women outreach includes a new book, How to Market Beer to Women. It carries the lovely subtitle of "Don't Sell Me a Pink Hammer." Ginger selects the hammer of her choice for a chat about her efforts.