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Building Public Will For Arts And Culture

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Photo: Jenny Graham
/
| Oregon Shakespeare Festival

When times are tight, the arts are often the first to meet the ax. But what about the cost of NOT supporting the arts in society? Dollars and cents won’t tally that.  
A new initiative is seeking out more poetic measures, by asking people what they value about art and how to best express those values. 

Our guest is Eric Friedenwald-Fishman, creative director of the Portland-based Metropolitan Group.
 
He shares findings of the national Building Public Will for Arts & Culture research. 
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.