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Dry Ski Area Hurts Mount Shasta

Mt. Shasta Ski Park

It's not enough to call the snowpack from last winter low in California. 

By the end of the measuring season, there was no snow to measure. 

At Mt. Shasta, the ski park didn’t open for long last winter and it won't open for summer activities, to keep costs down and save money. 

Depending on snow has turned into a risky business in the region. 

Mt. Shasta Ski Park Marketing Director Michael Smith joins us with the strategy for survival.  

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.