© 2023 | Jefferson Public Radio
Southern Oregon University
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6301 | 800.782.6191
KSOR Header background image 1
a service of Southern Oregon University
Play Live Radio
Next Up:
Available On Air Stations

Exchange Exemplar: How peer pressure could save the planet

jx draw - 2022-05-04T163911.887.jpg

Maybe you once swore you would never own an SUV, yet you drive one now. How'd that happen?

Chances are your friends all had them, and you succumbed to peer pressure. It DOES work in both directions, as Robert H. Frank points out. And peer pressure as a way of getting climate change under control could work, with the pressure applied to the appropriate pressure points.

Frank, an economist, demonstrates in his book Under the Influence: Putting Peer Pressure to Work. Examples abound, like the way policy changes made smoking a habit no longer socially acceptable.

Our 2020 interview gets a second listen here.

Stay Connected
The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. Angela Decker is the senior producer, Nash Bennett is the assistant producer, and Geoffrey Riley hosts the show.