Exchange Exemplar: How peer pressure could save the planet
Maybe you once swore you would never own an SUV, yet you drive one now. How'd that happen?
Chances are your friends all had them, and you succumbed to peer pressure. It DOES work in both directions, as Robert H. Frank points out. And peer pressure as a way of getting climate change under control could work, with the pressure applied to the appropriate pressure points.
Frank, an economist, demonstrates in his book Under the Influence: Putting Peer Pressure to Work. Examples abound, like the way policy changes made smoking a habit no longer socially acceptable.
Our 2020 interview gets a second listen here.