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Exchange Exemplar: When Alternative Medicine Works (And Why)

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There are many cases in which conventional medicine works just fine. The doctor says take these, do this, don't do that, and you'll feel better.

But it doesn't work for all of the people all of the time, and that's what sends people in search of less-conventional treatments. Freelance journalist Melanie Warner explored the cases of people who felt better despite evidence that little had changed for them physically.

Her book is The Magic Feather Effect: The Science of Alternative Medicine and the Surprising Power of Belief. Think placebo effect and a whole lot more; we revisit the author's interview from 2019.

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.