© 2023 | Jefferson Public Radio
Southern Oregon University
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6301 | 800.782.6191
a service of Southern Oregon University
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

"Every Idea Is A Good Idea"


Lots of people--maybe all of us--get the occasional creative spark. 

But creative sparks without a plan are just fireworks, right? 

Tom Sturges has a few ideas about channeling creativity. 

Sturges is a veteran of the music industry, and he taps the talents of musicians and songwriters and more for his book Every Idea is a Good Idea.

Sturges joins us for an interview. 


Stay Connected
Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.