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Oregon To Unveil Youth Marijuana Prevention Ads

The state is scheduled to unveil a new pilot project Wednesday that's aimed at warning kids to stay away from marijuana.

After Oregonians voted to legalize recreational cannabis, the state found $4 million for a campaign targeted at keeping young people from using marijuana.

The TV, radio and internet ads will be unveiled Wednesday.

“Brain development is not complete until your 20s. For the best chance to reach your full potential you should not use marijuana to get high while you are young. And then being high will impair your ability to drive, play sports, play video games, bike and do other activities,” said Kati Moseley with the Oregon Public Health Division.

The pilot campaign will run in the Portland and southern Oregon areas.

Researchers will gauge the success and report back to the legislature next year.

<p>A cannabis grow operation.</p>

Austin Jenkins / Northwest News Network


The state will unveil its youth pot prevention program on Wednesday. It's expected to focus on object scientific information, rather than scare tactics.

Copyright 2016 Oregon Public Broadcasting

Kristian Foden-Vencil is a reporter and producer for Oregon Public Broadcasting. He specializes in health care, business, politics, law and public safety.