Pinterest Email Blast Misses Intended Audience
DAVID GREENE, HOST:
And today's Last Word In Business - here comes the bride.
(SOUNDBITE OF SONG, "BRIDAL CHORUS")
GREENE: Or not so fast - the popular social networking site Pinterest, where you pin stuff you like, sent out an e-mail blast to what it thought was a group of future brides hoping to help them plan their special day.
DON GONYEA, HOST:
Only problem is that many of them weren't getting ready to tie the knot. They just showed interest on the site in, quote, "wedding related content."
GREENE: On Twitter, one woman who received the email called it that awkward moment when I pinned so much wedding stuff that Pinterest thinks I'm getting married. And that's the business news on MORNING EDITION from NPR News. I'm David Greene.
GONYEA: And I'm Don Gonyea. Transcript provided by NPR, Copyright NPR.