Now the whole country knows there is a Redding, California. Which would be a good thing, if it weren't for the catastrophic fire that brought all the attention.
The people working to bring visitors and businesses to the region have some work ahead of them, especially since there will almost assuredly be an economic hit from the devastation of the Carr Fire.
Jake Mangas runs the Chamber; Ed Rullman sits on the boards of Visit Redding and Shasta-Cascade, Bob Nash runs Superior California Economic Development.
They join us to talk about the fire's economic impacts.