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Redding Searches For Its Identity

redding_sundial_bridge.jpg
inderwadhwa, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=30365014
/

A city slogan can tell you a little about a city.  Like Albany, Oregon, "the grass seed capital of the world." 

Or Chico's "where everything grows."  Even Yuba City's "prune capital."  But what else you got? 

As the Redding Chamber of Commerce insists, cities need more than slogans and logos.  So the Chamber and partners embarked on the City Identity Project, to help Redding and its people define what it is that makes Redding, Redding.  Jake Mangas is president and CEO of the chamber, and our guest.  
 

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.