Redding Searches For Its Identity
A city slogan can tell you a little about a city. Like Albany, Oregon, "the grass seed capital of the world."
Or Chico's "where everything grows." Even Yuba City's "prune capital." But what else you got?
As the Redding Chamber of Commerce insists, cities need more than slogans and logos. So the Chamber and partners embarked on the City Identity Project, to help Redding and its people define what it is that makes Redding, Redding. Jake Mangas is president and CEO of the chamber, and our guest.