The Oregon Liquor Control Commission unveiled its " Tuesday to get Oregonians on the same page about recreational marijuana sales and use in the state.
"The real basis of this campaign is asking people to know what the law is and to act accordingly," said Tom Towslee, OLCC acting communications director.
Pot will be legal in Oregon starting July 1, after Oregonians approved its legalization last year.
However, stores won't open until sometime next year, which has brought up a lot of questions, like how much useable marijuana a person can own (8 ounces per household) and where adults can use pot products (at home or on private property).
"The major audience for this campaign are 18- to 35-year-olds, so we're relying heavily on social media," said Towslee. OLCC's media effort includes a Facebook page, a Twitter handle and an Instagram account.
The OLCC outlined a few main points about legalization for next month:
The "What's Legal?" campaign will also have advertizing across Oregon and partner with minority groups, rural parts of the state and public colleges to distribute information about legal marijuana. There will also be some Spanish conversion, Towslee said.
"The college community is definitely an audience for this," said Towslee. "And we'll make sure that college administrators and others are well aware of what this campaign is and what the information is that we're providing."
Some questions related to the sale of marijuana won't be answered until the Legislature has had a chance to vote on key issues, including whether cities and counties can set a local tax on marijuana sales, advertising and packaging.
Copyright 2015 Oregon Public Broadcasting
