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The Jefferson Exchange

Signals & Noise: Pumpkin Spice Edition

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There's never a dull moment in the media world these days, especially since anyone with a Facebook or Twitter account can get a message to the entire (wired) world.  How DOES someone break through the clutter and reach an audience? 

That is one of the questions always in the background as we discuss events in media with Andrew Gay and Chris Lucas of the Communications faculty at Southern Oregon University. 

It's a segment we call "Signals & Noise."  Listen in for hot topics in media, with media defined VERY broadly.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.
April Ehrlich is JPR content partner at Oregon Public Broadcasting. Prior to joining OPB, she was a regional reporter at Jefferson Public Radio where she won a National Edward R. Murrow Award.