The tourism business is taking a pounding in the region this year. Even the people who love living here don't want to stick around when the wildfire smoke gets too thick.
Outdoor events have been cancelled, and visitors have voluntarily cancelled many more.
So how do you convince visitors to follow through on planned visits? That's an question the Ashland Chamber of Commerce has been mulling, along with the people at Travel Southern Oregon. Katharine Cato from the chamber visits, along with Bob Hackett of Travel Southern Oregon.