Is advertising an art or a science? The case can be made for either or both.
Marketing has made huge strides in developing consumer behavior, and creating "needs" where there previously weren't even desires.
Now the business itself has been turned on its head by the Internet and adbots and algorithms. Ken Auletta, long a writer on the media in books and in the New Yorker, looks at the fate of advertising in our time in Frenemies: The Epic Disruption of the Ad Business (and Everything Else). Hold onto your hat as we charge into the head-snapping changes that have challenged the people who only want you to buy more stuff and be happy with it.