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The Jefferson Exchange

A Fortune Built On Beer Fizzes Away

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Frances Stroh had it all growing up.  She was a rich kid, the heiress to the Stroh Brewing fortune. 

Then the economy of urban Detroit collapsed, beer tastes changed, and the family's fortunes went quickly south. 

It got ugly, a story Stroh tells frankly in her memoir, Beer Money: A Memoir of Privilege and Loss.  She joins us to tell some of the details of a life that was seldom dull.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.