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The Jefferson Exchange

Mt. Ashland Ski Area Gets STOKEd

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Mount Ashland Ski Area is closed for the season, and what a season it was. 

Heavy snowpack brought big crowds to the mountain. 

And right after the season ended, the ski area got STOKE certification, STOKE standing for Sustainable Tourism Operator’s Kit for Evaluation. 

Sustainable can and does mean different things... we sort out the meaning of the certification with ski area manager Hiram Towle and STOKE co-founder Carl Kish.  No lift pass required. 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.