If you spend any time online, you know what happens when you just LOOK at a product and its price: pretty soon, all of the ads in the margins of all the web sites are ads for that product.
Our past patterns can be used to forecast future behavior, by people or computers. The gathering of our data can be helpful, but makes us uneasy at the same time.
Patrick Tucker explored both ends of the transaction in his 2014 book The Naked Future. We revisit our interview with Tucker here.