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The Jefferson Exchange

Spreading Local Food Around

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The idea of eating food grown nearby certainly caught fire in recent years. 

But there are some continued issues with getting people who live here--wherever "here" is--to buy food grown here. 

One of the issues is where to buy the food. 

It often takes a special trip to a farmer's market or similar store to obtain locally-grown food. 

Getting the food into "regular" grocery and even convenience stores could make a big difference. 

It's an effort embraced by THRIVE, The Rogue Initiative For a Vibrant Economy.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.