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The Jefferson Exchange

Riding Out The Pandemic At A Small Business

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It's a rough time in history to run an existing business, let alone start a new one. But entrepreneurs didn't stop getting ideas for businesses just because of the pandemic; some may have been inspired by it.

Cynthia Scherr works with business leaders and brings in the guests for our business segment, The Ground Floor. Andi Gray is president of Strategy Leaders, a consulting firm that works with small businesses.

We discuss how small businesses have been affected by the pandemic, and how important small business success is to the success of the overall economy.

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The Jefferson Exchange is Jefferson Public Radio's daily news program focused on issues, people and events across Southern Oregon and Northern California. Angela Decker is the program's senior producer, Charlie Zimmermann is the assistant producer, and Geoffrey Riley hosts the show.