tourism

Many of the region's tourist spots girded for another smoky summer, and for nothing.  In the Shakespeare hotspot of Ashland, only one weekend featured smoke levels into the unhealthy range. 

But trying to second-guess fire season and the weather affected both people in the tourism business and the tourists themselves; many changed their plans for this year based on last year's heavy fire season. 

We get a wrap-up on the summer behind us from the perspective of Travel Ashland, the Shasta-Cascade Wonderland Association, and Discover Klamath.

Liam Moriarty/JPR News

West Coast businesses that depend on the summertime tourist dollar took a big hit from this years’ wildfires and smoke.

The same thing happened last year. And two years before that. Now, the idea that smoky summers may become the norm is beginning to take hold, and tourist operators -- and the towns that rely on them -- are looking for ways to adapt.


USFS/Darren Stebbins

How bad was last summer for tourism in the region?  Millions of dollars bad, with cancellations and actual destruction from fire and smoke reaching new levels. 

California, Oregon, and Washington tourism officials have banded together as the West Coast Tourism Recovery Coalition, with one major goal: convince potential visitors that it's safe to visit here.  That might be tricky, especially since longtime residents have their own complaints about the quality of life in the summer. 

Visit California and Travel Oregon officials are assembling plans and approaches. 

Old And On Their Way

Jun 1, 2015
Jessica Love

 

On the last afternoon of my thirties, I sat across from my friend Maria at an outdoor cafe. I took a sip of chai  and fretted: “I think I’m out-aging my lifestyle.” We were in Pokhara, Nepal, one of the world’s well-known backpacker ghettos. Chinese, Europeans, and Americans wandered by, most in their early twenties and on a gap year. They shouldered oversized bags and pared their hiking boots with loose pants procured probably from the beaches of Koh Phangan.

A Real Tourism Campaign For Our Mythical State

May 1, 2014
Traveljefferson.com

Forget the political implications of a "State of Jefferson" for a moment. 

What would that state be like as a tourism destination?  Spectacular! 

And an effort to promote the many attractions of the region is starting up under the name Travel Jefferson.

Oregon Gets Even Bike-Friendlier

Feb 6, 2014
Andrew Dressel/Wikimedia

Bikes bring bucks.

It's not an official slogan, but it neatly captures the tourism approach to bicyclists in Oregon. 

Winter Whale Watching Begins

Dec 20, 2013
Gary Halvorson/Oregon State Archives

Winter whale watching week is almost here. The Oregon State Parks and Recreation has dubbed the week of December 26-31 Winter Whale Watching Week.

It is the annual migration of the gray whales as they make their way to warmer waters.

Encouraging Bicycle Tourism In Oregon

Nov 6, 2013
Andrew Dressel/Wikimedia

So maybe you run errands or even get to work on your bicycle. 

But the idea of taking longer trips--actually taking vacations on a bicycle--is on the rise.