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Rogue Valley breast cancer event focuses on the bras

October is Breast Cancer Awareness Month, the month when you'll probably see professional sports teams wearing pink cleats and other garb. We'll focus on a different article of clothing in a discussion about a regional fundraiser.

"Bras for a Cause Rocks the Rogue" is a campaign on behalf of cancer treatment at Asante Health System in the Rogue Valley. It is the creation of Soroptimist International of River Valley, a series of decorated brassieres auctioned off to raise money.

SIRV Vice President Gwen Luhring talks to the JX about the campaign and its major event on Saturday (October 14th).

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The Jefferson Exchange is Jefferson Public Radio's daily news program focused on issues, people and events across Southern Oregon and Northern California. Angela Decker is the program's senior producer, Charlie Zimmermann is the assistant producer, and Geoffrey Riley hosts the show.