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Exchange Exemplar: How Beef Became Our Favorite Meat

Why Beef?
Why Beef?

Despite doctor's warnings, the American love affair with beef continues. It's a major streak of red through our history; you can't have cowboys without cows, for example.

Historian Joshua Specht traces how cattle became king of meat sources, and how beef producers helped Americans develop a taste for steak, in the book Red Meat Republic: A Hoof-to-Table History of How Beef Changed America.

The author joined us in 2019 to lay out the story.

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The Jefferson Exchange is Jefferson Public Radio's daily news program focused on issues, people and events across Southern Oregon and Northern California. Angela Decker is the program's senior producer, Charlie Zimmermann is the assistant producer, and Geoffrey Riley hosts the show.