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Exchange Exemplar: How Beef Became Our Favorite Meat

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Why Beef?

Despite doctor's warnings, the American love affair with beef continues. It's a major streak of red through our history; you can't have cowboys without cows, for example.

Historian Joshua Specht traces how cattle became king of meat sources, and how beef producers helped Americans develop a taste for steak, in the book Red Meat Republic: A Hoof-to-Table History of How Beef Changed America.

The author joined us in 2019 to lay out the story.

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.