© 2022 | Jefferson Public Radio
Southern Oregon University
1250 Siskiyou Blvd.
Ashland, OR 97520
541.552.6301 | 800.782.6191
KSOR Header background image 1
a service of Southern Oregon University
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Putting Peer Pressure To Good Use-For The Planet

peer_pressure_teens_smoking_drinking.jpg
ZibalMedia/Pixabay
/

Peer pressure is a powerful thing.  Did Americans stop smoking because of all the government ads pointing out their dangers?  Or because when a few people stopped, it made it easier for the people around them to stop?  Probably both factors were involved.  

And peer pressure continues to exert force, leading us to do things like buy and build bigger houses and drive bigger and heavier cars.  Neither of which is helpful to a warming planet. 

Economist Robert Frank writes about putting peer pressure to work for positive change, like saving the planet, in his book Under the Influence.  The author visits with examples of how demonstration leads to emulation. 

Stay Connected
The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.