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The Jefferson Exchange

The Battle For Electric-Guitar Supremacy

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Fender or Gibson, can you tell?

Put on your guitarist face and get into air-guitar stance, we're going to talk about axes.  And not the kind that cut down trees. 

Electric guitars, specifically solid-body electric guitars, came into their own in the rock n' roll era.  And two companies battled for dominance in sales and prestige: Fender, with the Esquire/Broadcaster/Telecaster and later models, and Gibson, with the Les Paul model. 

The rivalry is portrayed in Ian S. Port's book The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll.  The author sits down to visit on axes.  Yes, guitars.  
 

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The Jefferson Exchange is Jefferson Public Radio's daily talk show focused on news and interests across our region of Southern Oregon and Northern California. John Baxter is the senior producer, Angela Decker is the producer and Geoffrey Riley hosts the show.