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The Jefferson Exchange

Old-Fashioned Earning: "Wealth by Virtue"

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Even people who understand the stock market and a few things about finance can get overwhelmed by the wealth of information about money. 

Chad Gordon aims to keep people merely whelmed, with a grasp of what they need to know to keep some sense of order to their finances. 

Chad is an investment advisor who channelled what he knows and what he learned into a very accessible book, Wealth by Virtue.  He breaks the world of money into the six areas of finance.  He explains them in a visit to The Exchange. 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the Jefferson Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.