From Rugby Shirts To Saving The Planet

Oct 4, 2016

It all started with a rugby shirt.  Yvon Chouinard ordered them from overseas, because he found a brand that would keep his rock-climbing equipment from cutting his neck. 

Yvon Chouinard (far right) and friends atop El Capitan, 1964.
Credit Wikimedia

He soon began to make and sell his own under a new name: Patagonia.  Now it's about much more than shirts, and about much more than the gear itself. 

Patagonia works to deliver Earth-friendly and sustainable goods and donates a chunk of its income to environmental groups. 

A book Chouinard wrote for his employees, Let My People Go Surfing, has been re-released with new material. 

Patagonia company exec Rick Ridgeway visits to talk about the company's environmental ethic.