Drive along the Southern Oregon and Northern California coast, and you'll see a sign proclaiming "Easter Lily Capital of the World."
The flowers do grow well in the coastal climate, but some of the practices associated with lily cultivation concern nearby residents.
Those include chemicals used to keep pests off the plants, chemicals not welcome in the nearby Smith River, California's only un-dammed river.
Siskiyou Land Conservancy works to keep lily cultivation from harming the river or the land.
Greg King of the Conservancy visits the Exchange with the details.