Until the mid-1990s, the rest of the country did not know much about the University of Oregon. But the improvement of the football team and other sports teams allowed the Ducks to gain a national profile.
It came with a cost, says investigative journalist Joshua Hunt.
He points the finger at the massive cash infusions of Nike founder Phil Knight, in a book called University of Nike: How Corporate Cash Bought American Higher Education.
UO does not get off lightly in the heavily-researched book, and other schools come in for scrutiny, too.
The author joins us with a synopsis.