Given how much outdoor recreation is available in the region, it's a sure thing that we'll visit with the author of a trail guide now and then. This one is a bit different, for two reasons.
First, it's hyper-local, including only trails in the general Ashland-Medford area. Second, it's got QR codes to scan, so each trail guide comes with a video. This helps explain the title: AshlandTrails.com The Book.
Jim Falkenstein is the creator of what he calls "the beginning of trail books 2.0."
Listen to what he has to say about the trails and his approach to conveying them to an audience.