How A Facebook Snub Makes You Notice Advertising More

Oct 17, 2018

Facebook is not having a good year.  It has been in the news constantly for being a repository for fake news, and for its issues with handling of user information. 

Researchers at the University at Buffalo in New York are adding to the distress.  The researchers found that Facebook can make people feel excluded socially. 

And in turn, that makes them more susceptible to the persuasions of advertisers. 

Jessica Covert is the lead author of the study. 

She joins us to explain methods and findings.